WHY IT WORKS
Although there are several areas of cardio-vascular arteries
throughout the human body, the neck area is the most important in terms of
cooling the body easily & quickly. The Original Kool Tie is designed to
cool the blood flowing to the brain via the carotid arteries & the major
vascular network at the back of the neck simultaneously.
Studies have shown that if this area is cooled, the wearer can
achieve a higher level of performance with less perceived effort. Cooling
this area reduces stress and can actually lower the heart rate.
Analogy: A seasoned corner man in top-level prize fighting will
always apply a cold pack to the back of the neck between rounds to revive and
revitalize the athlete.
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